Home > Entertainment > New look More4 will feature ‘Digital Scrapbook’ service January 23rd, 2012 by Sarah. No comments Channel 4 execs have today announced that as of this month, More4 is evolving into a whole package of “life enhancing content” including a new service entitled ‘Digital Scrapbook’. With less reliance on documentaries, current affairs and arts programmes, the new look channel will offer show that focus on the everyday lives of viewers, such as shows featuring homes, property, food, health and fashion. Of the newly reformatted channel, Channel 4's Chief Creative Officer Jay Hunt, said, “More4 is already an incredibly successful channel. It has increased its share every year since launch, with this year being its most successful ever. “But in an increasingly competitive and changing world we are always looking for ways of improving and developing our services , maximising revenues and more effectively serving our audience”. And part of that pledge includes ...