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Sarah Palin's caribou slaughter gets reaction but not ratings

The Social Network and West Wing writer Aaron Sorkin has written a takedown of Sarah Palin’s Alaska , the TLC series that on Sunday featured Sarah killing a caribou, which the network heavily promoted but which was ultimately watched by fewer viewers. The whole thing was pretty ludicrous, especially when Sarah insists, “the animals have the advantage” and claims she’s hunting because “there’s no grocery store nearby.” While she may actually hunt, the whole thing came across as a ratings grab (on TLC? No way!), but it failed, as the show lost 700,000 viewers compared to the previous week , down to “a new low” after setting records with its debut . People tuned in and then tuned out, although two weeks ago there was a bit of a rebound, perhaps because there was nothing else on that Sunday after Thanksgiving. PETA, never one to miss an opportunity for publicity, quoted one of its execs in a statement who said that “Sarah seems to think that resorting to violence and blood and guts may...

Pit Bulls and Parolees ratings double during special episode, so Animal Planet giving $50K

Last Saturday, Animal Planet launched its You Watch, We Give campaign, which raised money for the nonprofit organization featured on its reality series Pit Bulls and Parolees based on the number of viewers who tuned in. Ratings doubled for that episode, and the network is giving $50,000 to Tia Torres’ Villalobos Rescue Center. Animal Planet said that 1.1 million people watched, and “the episode was the series’ highest rated episode to-date among most key demos.” The Washington Post reports that’s “54 percent more people than the show has averaged this season to date.” That’s a pretty smart and awesome way to get people to watch a TV show, since it benefits both the network and a non-profit organization. This is part of the network’s ROAR, Reach Out. Act. Respond. , which the network calls a “marketing initiative that is committed to making a positive impact on the lives of animals.” View the original article here