With any business venture, the customer’s trust is a vital component for success. The company’s integrity is considered to be an important part of its capital. A jewelry retail business depends highly on the customer’s confidence to the company and the product. Because jewelry is valuable, intimidating and difficult for consumers to appraise, a jewelry retail business must provide a very good service and expertise to encourage high amount of purchases. Jewelry retailers who project an image of trustworthiness and reliability are most likely to attract customers and have a regular inflow of buyers. Jewelry retailers should then be very consistent with their operations. Operations for retailing involves selecting and buying from jewelry manufacturers and jewelry wholesalers, training retail personnel and marketing products through a variety of channels. Jewelry manufacturers and jewelry wholesalers are an integral part of the jewelry retail business as they are the source of the product...