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Justin Bieber's Never Say Never produced by reality TV gurus Magical Elves

Today, a documentary film is being released that will probably be more popular than any other nonfiction film this year, thanks to the legions of crazy Justin Bieber fans who will go to see their teen pop king’s life story, or at least whatever they can see through teary eyes and hear over their own shrieks. The Justin Bieber biopic Never Say Never , which is in 3D so people can actually try to touch him, is directed by Jon Chu and is produced by two people familiar to fans of quality unscripted entertainment: Jane Lipsitz and Dan Cutforth, aka Magical Elves, who Justin thanked at the premiere. The company tweeted , “the film is amazing. We hope you all check it out this weekend and become ‘Beliebers.’” From anyone else, that’d make me laugh, but they’ve certainly proven themselves with unscripted TV. And Cutforth told Variety that has given them experience that helped with this film: “Tom Colicchio has this type of following. It’s just with middle-aged women,” he joked. Director Jo...

Fashion Star: a new Magical Elves-produced fashion competition on NBC

NBC »     by Andy Dehnart / April 4, 2011, 9:44 PM NBC has ordered a new fashion competition reality series produced by Project Runway’s original creators, Magical Elves, on which designers will compete for a chance to launch a retail brand. Fashion Star will debut next year and be hosted by Elle Macpherson, who has hosted Britain’s Next Top Model, and “will give 12 unknown designers the chance to win a multi-million dollar contract to launch their line in America’s largest retail stores,” according to NBC, which said “designers will be put through a variety of challenges that will push them to further develop and expand their brands.” Winning and losing designs will be available for purchase by viewers after each episode. This sounds a lot like the first season of Bravo’s The Fashion Show —in fact, NBC calls selling winning designs online “an exciting new format twist,” but The Fashion Show for all its many, many flaws, did that first. It also sounds not at all like a series people...