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H&M teams up with David Beckham for new Bodywear Collection

They’ve collaborated with top designers, fashion houses and even fashion bloggers, and as of February 2nd 2012, H&M will be releasing their brand new collection of Bodywear, as designed by celebrity favourite, David Beckham. The collection will be primarily made for men, and will coincide with the romantic feel of Valentine’s day as it hits the stores, which could prove as a perfect sensual gift for your party on the big day.

The David Beckham bodywear line will be available in around 1800 H&M stores worldwide, with a selection of new Bodywear products being launched seasonally. The collaboration marks the beginning of a significant relationship between the Beckhams and the H&M, much like the previous relationships between H&M and high fashion designers such as Alber Elbaz and Karl Lagerfeld.

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.

Check back soon for exclusive images and information on the collection.


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